There’s a lot going on behind the scenes to protect our inboxes from how to remove spam traps. Among those efforts are spam filters and anti-spam organizations, which use a variety of tactics to identify suspicious emails.
One of those tactics is identifying addresses that look like real email addresses, but aren’t owned by a real person. This is called a spam trap.
These traps are created by major Internet Service Providers (ISPs) and blacklist providers to identify spammers. They can block the sender’s domain list or Internet Protocol (IP) address, which can have a negative impact on email deliverability.
Identifying Spam Traps: A Guide to Protecting Your Email Reputation
Generally, spam traps come from poor list hygiene and improper list building practices. To avoid spam traps on your list, make sure to follow email sending best practices and maintain healthy contact lists.
How They Got On Your List
The most common way a spam trap ends up on your list is when someone misspells their email address or provides a fake one. This is why it’s so important to verify email addresses as you collect them and follow double opt-in best practices.
How They Damage Your Sender Reputation
In addition to damaging your email deliverability, pristine and recycled spam traps also damage your sender reputation with anti-spam organizations and inbox providers. These are also often found in purchased lists, which contain a high percentage of inactive subscribers that have no loyalty to your brand and probably won’t even open or click your email messages.