Facebook Campaign Management is a powerful suite of tools to help marketers develop effective ads, track performance and analyze audience behavior. With a few best practices, these tools can be used to drive business objectives and make data-driven decisions.

The first step is to create an ad campaign in Ads Manager. To get started, navigate to the left sidebar of your Facebook page or download the Ads Manager app. Once you’re in the app, select “Create campaign.” Choose your objective, such as driving website traffic or getting more app downloads. Select your placements (either automatically or by choosing specific places where you want your ad to appear). Set a budget and schedule.

Efficient Campaigns: Mastering Facebook Campaign Management

Next, you’ll choose your target audiences. Facebook’s targeting is very advanced, allowing you to display your ads in front of people that are most likely to be interested in them. You can also use lookalike audiences to find new potential customers, based on the characteristics of people that already have interacted with your brand.

Once you’ve selected your audience, you can begin to produce your ad creative. Facebook offers a variety of ad formats, including photos, videos and carousel ads. The ad creative is often the most important element of a successful Facebook ad. A well-crafted ad can capture the user’s attention in the crowded feed and encourage them to take action.

Once you’ve produced your ad, you’ll decide where to send them. Facebook offers several options, including an Instant Experience (a fast-loading mobile-optimized experience) and sending them to your website or Facebook event.